Welcome To Our Brand
Welcome
To Our Brand
Here you will find everything you need, to communicate our brand properly. From guides to rules, and from logos to assets, use the top menu to navigate through our internal brand toolbox.
Should you have any questions, or needs not specified here, feel free to reach out to our Head of Brand, Leonardo Lambert.
1. Branding
1.1 We speak Human
Imagine a world, where doctors could easily identify symptoms. Where the latest advances in medical science were instantly applied to medical practice, and where misdiagnoses were reduced to a bare minimum.
The reality is that thousands of humans die from inaccurate or incomplete diagnoses, every day. We believe we have found a way to greatly reduce human errors simply by translating human body language, a language that has proven to transcends culture and origin.
Our ambition is to implement an interview practice and create a universal doctor-patient relationship. This guiding principle for behavior is at the core of our philosophy: To help every medical practitioner decode the language of the human body.
If we succeed, we have achieved one of the greatest medical achievements of all time, while saving millions of lives in the process.
1.2 Philosophy
By translating the language of the human body and making the information readily available, we can eradicate misdiagnoses altogether. All we need to do is unite medical workers across the globe to create the biggest breakthrough in healthcare the world has ever seen.
1.2 Philosophy
By translating the language of the human body and making the information readily available, we can eradicate misdiagnoses altogether. All we need to do is unite medical workers across the globe to create the biggest breakthrough in healthcare the world has ever seen.
1.2 Philosophy
By translating the language of the human body and making the information readily available, we can eradicate misdiagnoses altogether. All we need to do is unite medical workers across the globe to create the biggest breakthrough in healthcare the world has ever seen.
1.3 Mission
Everybody is different. Just like every body is different. Still, we humans have more that unites us than separates us. At Corti, we have discovered a universal language of the human body, that tells the true story of the symptoms we are experiencing.
Our mission is to unite the medical society, in a global effort to further uncover this hidden language, improving the health and safety of patients all over the world. Because all patients deserve to be treated according to the latest medical advancements. Not individual opinion.
1.4 Impact
Everybody is different. Just like every body is different. Still, we humans have more that unites us than separates us. At Corti, we have discovered a universal language of the human body, that tells the true story of the symptoms we are experiencing.
Our mission is to unite the medical society, in a global effort to further uncover this hidden language, improving the health and safety of patients all over the world. Because all patients deserve to be treated according to the latest medical advancements. Not individual opinion.
2. Design
2.1 Logo
2.1 Logo
2.1 Logo
2.1 Logo
Our logo consists of two elements: our symbol, and our logotype. These two elements can either be used as a lock-up, which comes in a horizontal and a vertical version, or seperately as shown in the layout examples further below (2.6 Layouts).
Our symbol may stand alone on certain occasions, but it is prefered that the logotype is also visible in the layout. The logotype however, may never be used without the symbol.
2.1.1 Core logo
2.1.2 Vertical lock-up
2.1.2 Vertical lock-up
2.1.2 Vertical lock-up
2.1.3 Symbol
2.1.4 Logotype
2.2 Colors
Our color palette consists of the colors shown here. The colors are defined in RGB and HEX (for screen) and CMYK and Pantone (for print).
For inspiration on how to use our colors, feel free to download our Design Guide below.
Dark Umbra
RGB 35 – 30 – 35
HEX #231e23
CMYK 0 – 15 – 0 – 85
PMS 438C / 440U
Dark Umbra
RGB 35 – 30 – 35
HEX #231e23
CMYK 0 – 15 – 0 – 85
PMS 438C / 440U
Dark Umbra
RGB 35 – 30 – 35
HEX #231e23
CMYK 0 – 15 – 0 – 85
PMS 438C / 440U
Sky Blue
RGB 185 – 240 – 250
HEX #b9f0fa
CMYK 30 – 0 – 5 – 0
PMS 290 C / 545U
Sky Blue
RGB 185 – 240 – 250
HEX #b9f0fa
CMYK 30 – 0 – 5 – 0
PMS 290 C / 545U
Sky Blue
RGB 185 – 240 – 250
HEX #b9f0fa
CMYK 30 – 0 – 5 – 0
PMS 290 C / 545U
Silver Grey
RGB 185 – 185 – 185
HEX #b9b9b9
CMYK 0 – 0 – 0 – 30
PMS Cool grey 4C / U
Silver Grey
RGB 185 – 185 – 185
HEX #b9b9b9
CMYK 0 – 0 – 0 – 30
PMS Cool grey 4C / U
Silver Grey
RGB 185 – 185 – 185
HEX #b9b9b9
CMYK 0 – 0 – 0 – 30
PMS Cool grey 4C / U
Black
RGB 0 – 0 – 0
HEX #000000
CMYK 0 – 0 – 0 – 0
PMS Black 3C / U
Black
RGB 0 – 0 – 0
HEX #000000
CMYK 0 – 0 – 0 – 0
PMS Black 3C / U
Black
RGB 0 – 0 – 0
HEX #000000
CMYK 0 – 0 – 0 – 0
PMS Black 3C / U
Warm Orange
RGB 255 – 100 – 50
HEX #ff6432
CMYK 0 – 70 – 80 – 0
PMS 1655C
Warm Orange
RGB 255 – 100 – 50
HEX #ff6432
CMYK 0 – 70 – 80 – 0
PMS 1655C
Warm Orange
RGB 255 – 100 – 50
HEX #ff6432
CMYK 0 – 70 – 80 – 0
PMS 1655C
White
RGB 255 – 255 – 255
HEX #FFFFFF
CMYK 0 – 0 – 0 – 0
PMS N/A
White
RGB 255 – 255 – 255
HEX #FFFFFF
CMYK 0 – 0 – 0 – 0
PMS N/A
White
RGB 255 – 255 – 255
HEX #FFFFFF
CMYK 0 – 0 – 0 – 0
PMS N/A
2.3 Typography
We use two typefaces for our Corti brand-related design materials. Nantes and Messina Sans.
For inspiration on how to use our typography, feel free to download our Design Guide below.
Nantes Regular
Nantes Regular
Nantes Regular
Primary typeface
Noto Serif SC Medium
Noto Serif SC Medium
Noto Serif SC Medium
Substitute typeface for Google Drive
Messina Sans Regular
Messina Sans Semibold
Messina Sans Bold
Messina Sans Regular
Messina Sans Semibold
Messina Sans Bold
Messina Sans Regular
Messina Sans Semibold
Messina Sans Bold
Secondary typeface
Roboto Regular
Roboto Bold
Roboto Regular
Roboto Bold
Roboto Regular
Roboto Bold
Substitute typeface for Google Drive
2.3.1 Primary typeface
Nantes combines a rich graphic character with solid functional quality. The drop-formed endings in the lowercase letters give this typeface a unique appearance.
Nantes is used for display-type treatments where our message needs to be elegant, trustworthy and confident.
We use Nantes for clever and powerful headlines
We use Nantes for clever and powerful headlines
Nantes 46 / 46 pt
Nantes 36 / 40 pt
Line-height decreases as
type gets bigger, but never
exceeds 1:1
Line-height decreases as type gets bigger, but never exceeds 1:1
Nantes 30 / 30 pt
Nantes 30 / 36 pt
And line-height increases
as type gets smaller.
Nantes 18 / 24 pt
2.3.2 Secondary typeface
Messina Sans is a proven typeface, designed for legibility and ease of use. We use it for reading supporting copy, or longer form. Messina is widely used for all types of text material in the three standard weights shown here.
Messina Sans is mainly used for body text, and nitty-gritty facts and figures
Messina Sans is mainly used for body text, and nitty-gritty facts and figures
Messina Sans is mainly used for body text, and nitty-gritty facts and figures
Messina Sans Regular 46 / 50 pt
Body Copy Headline
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip.
Messina Sans Bold and Regular 15 / 25 pt
Messina Sans Bold and Regular 15 / 25 pt
Messina Sans Bold and Regular 15 / 25 pt
2.4 Images
Focusing on the human body, the goal is to create an intimate and sensual expression, without getting sexy.
Close-ups of skin and curves, provide abstract yet recognisable imagery, that will work as sensual backdrops to all types of communication. Each image is featured in several different crops, making sure there is an image for any use case.
Portraits deliver personality for powerful messaging.
2.5 The Gradient
The Gradient is a representation of the body's language. Along with the logo, understanding the language of the body, is the Corti Trademark.
The Gradient can stand alone, or work as a way to create instant Corti recognisability on images. It can be static, or animated, depending on the specific use. Please use 2.7 Layout Inspiration as a reference for how to implement The Gradient.
2.6 The Grid
We use The Grid to structure complex information, highlight stats, or as a decorative element for more static messaging.
The Grid can be used seperatly as shown here in the following color combinations.
2.6 The Grid
We use The Grid to structure complex information, highlight stats, or as a decorative element for more static messaging.
The Grid can be used seperatly as shown here in the following color combinations.
2.7 Layout Inspiration
For reference, here are some examples on how the design elements can be implemented. Feel free to reach out to our Head of Brand Leonardo Lambert, if you have any questions.
2.6 The Grid
We use The Grid to structure complex information, highlight stats, or as a decorative element for more static messaging.
The Grid can be used seperatly as shown here in the following color combinations.
2.8 Download Assets
If you’re interested in including our logo or images in media, please find all the appropriate material here. If you need further information, you can download our design guide or contact us at press@corti.ai
2.6 The Grid
We use The Grid to structure complex information, highlight stats, or as a decorative element for more static messaging.
The Grid can be used seperatly as shown here in the following color combinations.
